In this episode of The Sustainable Angler podcast I interview Atlantic Packaging President Wes Carter, and we take a deep dive on plastic pollution, specifically centered around plastic packaging. We discuss everything from zero waste and designing for circularity; the carbon footprint of plastic packaging and what Atlantic Packaging is doing to clean up its own act; and Carter's new series, A New Earth Project, which takes a deeper look into surf history, manufacturing and plastic packaging problem. Hope you enjoy!🎣 Like what you heard? Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries. For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com. Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.