In this eye-opening episode, I have the pleasure of hosting John Ruhlin, the author of the renowned book "Giftology." Together, we delve into a significant opportunity that many authors overlook: leveraging books to secure referrals and cultivate meaningful relationships. It's a perfect blend of mindset and methodology that can truly transform your book's impact.During our conversation, John shares his valuable insights on the following topics:The intriguing story behind selling the first 50 copies of his book at $250 each, and how it allowed him to stand out from the noise.Exploring the "giftology" method and its powerful applications in selling books, generating referrals, and nurturing relationships.The importance of scheduling your book launch party prior to commencing the writing process.Unveiling the concept of the 5-year launch plan and its instrumental role in selling over 100,000 copies of his book.How a book can elevate your speaking fees and unlock new opportunities.If you're a speaker, business owner, or simply seeking to deepen your relationships using the power of your book, this episode is for you.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki