Brooke Pfautz is one of the industry's foremost experts in growing vacation rental inventory. He got his start in the industry 14 years ago when he founded Vantage Resort Realty in Ocean City, MD and took an idea on a napkin to more than 500 properties in just five years. After a successful exit, he went on to grow inventory for other major vacation rental brands as a Chief Business Development Officer in multiple destinations. Most recently, as an executive at a leading vacation rental software company, he saw first-hand through MasterMind groups that he launched and facilitated what worked and what didn’t for the 20 largest and most successful companies in the country. Today, Brooke leads Vintory, the 1st and only CRM & Sales and Marketing automation platform designed exclusively for Vacation Rental Managers to grow their inventory. At Vintory, a team of over 50 growth experts are laser focused on one thing: helping VRMs hit or exceed their growth goals. This episode is sponsored by Hostfully & Operto! Running a great property management company means you need a great property management platform and the ability to give automated access to your guests so you don’t waste your time doing things manually all the time! Upgrade your tech-stack and get this dynamic duo to power your business! This episode is also sponsored by Jetstream! Jetstream is a full-service hospitality solution with a powerful team behind it! To learn more about Jetstream, just click this link! In this episode, we explore: 03:46 - Brookes Background 08:46 - Finding more qualified properties 09:48 - Good vs Bad Mailing Campaign 11:26 - Increasing bookings and reservations 15:23 - Top 5 Hacks for Vacation Rental Manager 19:51 - Why do we need data scientists? 26:05 - How will you know if the data is useful? 33:36 - Direct Mail 37:53 - What makes people not throw direct mails 40:38 - Custom Audiences 42:39 - What is IP targeting? 45:26 - Direct Mail Retargeting 49:01 - Determining the Value of a proper portfolio Connecting with the Guest: Facebook: https://www.facebook.com/vintoryhq/ LinkedIn: https://www.linkedin.com/company/vintory Twitter: https://twitter.com/vintoryHQ Slick Talk Website & Socials: https://bit.ly/3uCsm6H Mid Roll Ad - 24:34 Learn more about your ad choices. Visit megaphone.fm/adchoices