This is the story of a scam that lasted for decades, and cost its victims over $200 million. It was run by a Canadian man who now sits in an American prison. It sold the services of a psychic, but that wasn't the problem with it—the issue was that the scammer used a particular psychic's likeness without permission.How did the scheme work, and who fell for it? Can you really scam people who are already voluntarily paying for a service that promises to tell you the future or make you rich? What can the saga of Patrice Runner teach us about the nature of deceit?GUEST: Rachel Browne, an investigative journalist and documentary producer, wrote about Patrice Runner for The Walrus We love feedback at The Big Story, as well as suggestions for future episodes. You can find us:Through email at hello@thebigstorypodcast.ca Or @thebigstoryfpn on Twitter