Brianna Battles believes athleticism does not end when motherhood begins. Frustrated by the lack of resources and support for pregnant and postpartum athletes, she founded Everyday Battles to bridge the gap. Now, she empowers everyone from Ultimate Fighting Championship (UFC) fighters and Olympians to hobbyists to challenge their perceived fragility, navigate body and identity changes, and pursue a lifetime of athleticism. Battles notes how strength and conditioning coaches are uniquely poised to influence communities and train general populations using a top-down coaching philosophy. Conducting needs analyses, she focuses on their athletic history, predispositions, and how they manage breathing, pressure, and tension during movement. By reverse-engineering a proactive return to performance, she helps clients overcome social media glorification and fearmongering to design an athlete-mom life that serves them. Battles discusses tapping into the “athlete brain” that craves routine and buy-in. Her advice? Get curious, practice brave, and embrace entrepreneurship as another form of progressive overload. Connect with Brianna on Instagram: @brianna.battles and @pregnant.postpartum.athlete or by email at: brianna@briannabattles.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs This episode discusses new CASCE field experience requirements that dictate a minimum of two substantially different work experiences. Learn more about CASCE accreditation at NSCA.com/CASCE.Show Notes“Athleticism does not end when motherhood begins.” 4:45 “We have a really big opportunity as strength and conditioning coaches to look at our knowledge base and our experience working with so many different high level athletes and saying, that is a small percentage of the population, but we have a responsibility to be able to apply our knowledge and help to our family, to our friends and to people to help them pursue this lifetime of athleticism, even if it's not at a super high level.” 8:50 “If we're wanting to pursue this lifetime of athleticism, which extends beyond just pregnancy and the trenches of postpartum, there's a lot we have to learn about our body and our relationship with fitness and just kind of our overall approach to health.” 17:10 “It's getting curious because it's not just about becoming a mother. It's knowing how to support girls and women in general because we have different-- we are not fragile at all, but we also might have different considerations. And that's all. It's just, it's understanding what those considerations may be at all different points across the lifespan, from coaching youth girls to collegiate athletes to professional athletes that are women, to then pregnancy and postpartum to perimenopausal, to menopausal, to elderly women.” 22:50