‘As business owners, we set up our businesses for a reason we saw a product or service in the market place and believe we can do better. We are passionate and want to be successful' Gavin provides an insight into ‘The Compass Lite program'  based on the ‘Strategy Compass' which he has created from his extensive experience and expertise, working with thousands of different business leaders in large organisations and high growth entrepreneurial organisations. If you want a comprehensive guide for growth and success in the current marketplace then you must listen to this podcast, it can change everything for your business.    Sign Up Here: https://bit.ly/biz-pod KEY TAKEAWAYS Some of the strategies that have worked in the past no longer have the same traction in the market place leading to frustration for business owners. This can be confusing and often the response is to carry on doing more of the same, but this is not always effective. The compass program provides a route map, ‘a guiding compass' that will help your company back into growth. At the heart of the program is the importance of purpose and mindset. Have you got the right; Strategy Mindset People Resources Capability and capacity ‘The Strategy Compass Lite' will take you through stages. The challenge is that employees are not engaged, and customers are less receptive to advertising. We need to switch people on;  to find a way to the market place that switches them on and creates a pull and attraction that compels them to take action. We need to stop thinking about selling and start thinking about serving. What difference does our product or service make in the marketplace? what difference does it make to our customers? We must come up with a compelling ‘why'. Your business needs to stand for something, a bigger purpose that will engage both customers and employees. The Strategy Compass model provides a series of in-depth questions that will determine your companies bigger ‘why' and how you can use that to develop engagement and performance with your employees and create a community of loyal clients. By pursuing the purpose and getting it right companies are successful and the profits follow. If we want to accelerate growth in our business we must change the way we think. There are constant challenges as a business leader and at times this leads to frustration but if we are going to create a shift in the business we must make a shift in our thinking. As the business owner, you can be both the greatest asset to the business and the greatest liability. Is your current way of thinking, helping you? A new mindset can deliver growth and success leading to new results. It's important to focus on what we want. There will be challenges and it's the way in which we respond that makes the difference. As humans we are great makers of meaning; we interpret, deciding whether it's good or bad news, it's that determination internally that impacts on the way we feel and the actions we then take.   BEST MOMENTS ‘How are we going to get there? Is the basis for your strategy' ‘Central to all aspects is the right mindset' ‘If we are going to create a shift in the business we must make a shift in our thinking' ‘Now it's about the pull, we need to create a community and bring people in' ‘The money is a way of keeping count of how successful they've been in achieving the fulfilment of their purpose'   VALUABLE RESOURCES The Business Mastermind Podcast Start With Why book by Simon Sinek   ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin's energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change.   CONTACT METHOD Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter   Hosted on Acast. See acast.com/privacy for more information.