Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs • The Wider Lessons from Local SEO and Near Me Searches (Paul O’Donoghue with Jason Barnard) • Listen on Fountain
The Wider Lessons from Local SEO and Near Me Searches (Paul O’Donoghue with Jason Barnard)
Paul O’Donoghue with Jason Barnard at BrightonSEO September 2019
Paul O’Donoghue talks with Jason Barnard (The Brand SERP Guy) about the wilder lessons from local SEO and near me searches.
Jason and Paul O’Donoghue start with a discussion about horrid nicknames at school (that were secret until today) Then we move quickly onto local search and near-me information. There are more near me searches now than ever before – both explicitly expressed in words, and increasingly by geo localisation. We are now expecting local results within 500 metres, down from 5km in just 6 years. Local search is all about the answers. And that is increasingly true of the wider world of search. Local search also brings to the fore that online / offline are intertwined. And that is increasingly true of the wider world of search. Google is now pulling in information from all sorts of sources. And that is increasingly true of the wider world of search. The parallels go on and on… Being in local search is the best place to be for digital marketing now. Getting that right is the starting point for any business – and most get it wrong. Then onto the other players in the near me field – we often forget that “near me” information comes from a variety of sources in the near me world – Yelp, Facebook, Bing, FourSquare… Local is a global thing.
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Entrepreneurial insights from CEOs on fast success, enduring impact, and building long-lasting companies. “Fastlane Founders and Legacy” hosted by Jason Barnard, CEO of Kalicube, explores the delicate balance between rapid growth and enduring success in the business world. This podcast features insightful conversations with entrepreneurs, CEOs and executives who have mastered the art of building lasting legacies while navigating the fast-paced demands of modern business. Each episode uncovers a blend of agile tactics for immediate impact and strategic thinking for long-term sustainability. Listeners will gain valuable insights into how these leaders accelerate progress without sacrificing future stability, and how they tran...