045 Scaling a Community to 13M, Busting the Superwoman Myth, and Building an Energy-First Business with the Co-Founders of How To Cake It
In today's episode, I sit down with Yolanda Gampp and Connie Contardi, two of the three brilliant minds behind the world's number one online cake-baking education brand - How to Cake It. These two women, along with their cofounder Jocelyn Mercer have created a community of over 13 million people across all of their channels and hosted several chart-topping TV shows - so they definitely know a thing or two about success.
We discuss how to navigate the testy waters of business partnerships, the incredible benefits of energy management, and what it's really like to grow a community of 13 million people online.
What You'll Learn:
- The journey to building and scaling a business
- How content creation on YouTube has changed over the past 10 years
- How to avoid burnout by taking regular breaks
- Are you delivering the content your audience wants to consume?
- Content for TV versus content for YouTube
- Change is part of the journey (like it or not)
- The What, Why, and How of Energy Management
- Why most business owners struggle with energy management
- How to navigate the testy waters of business partnerships
- The moment Yolanda and Connie realised their business will blow up
If you want to be more productive, forget about time management, forget about learning all the latest techniques, forget about finding an all-in-one productivity app and start with the basics - how you manage your energy. Managing your energy will drastically improve your productivity, so you never have to worry about "time management" ever again.
Links and Resources:
- How to Cake It https://howtocakeit.com/
- How to Cake It on Instagram - https://www.instagram.com/howtocakeit/
- How to Cake It on YouTube - https://www.youtube.com/channel/UCvM1hVcRJmVWDtATYarC0KA
- Connect with Yolanda Gampp on Instagram - https://www.instagram.com/yolanda_gampp/
- Sign up for the Hell Yes Guest Course: http://work.kellymosser.com/course
- Send me a message on Instagram and let me know your takeaways from this episode! https://www.instagram.com/kelly.mosser/
- Check out my website https://kellymosser.com/