Dan Nicholson graduated summa cum laude from Seattle University with degrees in accounting and information systems before completing a fellowship at the Governmental Accounting Standards Board. He went on to work at Deloitte and various Fortune 500 companies and has been named to CPA Practice Advisor’s 40 Under 40 list of global accountants four times. But, as he might say, blah blah blah. His passion—and what he wrote his book Rigging the Game about—is what he had to unlearn after doing all those impressive things. He poured it all into Certainty U, a program that helps purpose-based entrepreneurs "get lucky." On this episode, we discussed how he was able to sell thousands of copies of a book he hadn't yet written—in short, how he was able to rig the book publishing game. (And how you can, too.) For more about Dan and his book, go to www.riggingamazon.com. ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM