In this episode, Gary Cao, an Analytics leader, joins the podcast to discuss proactive and reactive states of data, defensive and offensive strategies, and the value of data in both contexts. Gary shares his extensive experience as an analytics officer leader and offers insights into how companies often misunderstand the true value of their data. Tune in to gain a deeper understanding of how to leverage data for revenue generation and strategic decision-making. Highlights: 00:01:36 Unlocking data value: Offensive vs Defensive 00:09:01 Data is essential for decision-making. 00:12:02 Data analytics drives revenue growth. 00:22:01 Benchmarking competitors is essential. 00:25:11 Data analytics is a strategic resource. 00:31:21 Properly serve data and analytics. Guest: Gary Cao, known as 'Mr. Ge,' provides expert guidance to CEOs and boards on analytics and AI strategy, taking on roles such as a fractional Chief Data and Analytics Officer (CDAO) or Chief AI Officer (CAIO). Boasting a 20-year tenure as a CDAO and a seasoned founder of internal analytics startups, Cao has demonstrated a robust track record across eight companies, with revenues ranging from $40 million to $120 billion. LinkedIn: https://www.linkedin.com/in/garycao/ --- Thank you so much for checking out this episode of The Tech Trek, and we would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.com Have questions or want to cover specific topics with our future guests? Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)