It’s not easy to predict what might happen. This is especially true when we talk about revenue. It’s hard to know, even with the best plan, what to expect in terms of results and business outcomes. It’s also challenging where to look for results. Is it visitors, leads, sales opportunities, or new customers? What about when your sales cycle is six months long? How does that impact how you measure results against expectations? It’s critical that you set expectations correctly and timing is a big part of that process. There are definitely ways to know when revenue programs are working even when actual revenue has yet to be realized.

What we’ll cover in the show –

• What timing is reasonable for what metrics


• How to transition over time from early expected outcomes and metrics to middle and more mature expected outcomes and metrics


• How patient do you need to be waiting for the big results like new customers and new revenue


• What are the variables that make programs produce more quickly or more slowly and how should you think about which one of these scenarios is right for your company


• What to consider if your program is consistently underperforming