In this conversation, Ken Lundin and I explore the dynamics of sales growth, the impact of technology on communication, and the importance of curiosity in sales. We discuss the myths surrounding product-led growth, emphasizing the need for a client-centric approach. The conversation also touches on the challenges faced by modern salespeople, the role of AI in sales communication, and the necessity of proper sales training and skill development. And Ken shares insights on launching 'Get Sales Fit', a newsletter aimed at helping sales professionals improve their performance while maintaining a healthy work-life balance. Chapters 00:00 The Power of Technology in Sales and Parenting 03:04 Curiosity and Its Impact on Sales 06:06 The Myths of Product-Led Growth 08:52 Client-Centric Selling: Understanding Customer Needs 12:10 The Challenges of Modern Sales 14:57 The Role of AI in Sales Communication 18:03 Sales Training and Skill Development 21:10 The CRM Conundrum 24:03 Understanding Sales Processes 25:56 Testing and Metrics in Sales 28:06 Cold Email Strategies 29:54 Marketing and Client Engagement 31:58 The Role of Sales in Business 34:02 Advertising Strategies and Trends 35:46 Launching 'Get Sales Fit' GUEST INFO: Get his free book: https://drivingtraction.com/ Guest LinkedIn: https://www.linkedin.com/in/kglundin/ Guest Site: https://revheat.com/ Get Sales Fit: https://newsletter.getsalesfit.com/ Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com