In this episode, Chris Walker joins a live event by Finn Thormeier to share his current approach to content, and what it takes to create a B2B content strategy in 2025 that actually works. 

Topics covered in this episode:

• Chris’s current content approach and strategy while building Passetto
• The problem with sharing your IP too freely in your content
• Lead gen vs. audience building
• Invite-only events as a secret weapon
• When to focus on niche vs. broad content
• How to develop your content POV’s
• The most effective way to source weekly content topics
• Who should be the face of your content brand
• Why distribution won’t save bad strategy
• How to measure results from content
• The future of content creation roles