Why should you invest in truly knowing your customer? What's the benefit of being customer-centric as an organisation?

We are absolutely convinced that the winners of the future are the companies that put their customers first in absolutely everything that they do. And I can tell you this over and over again, still, it's my opinion. Together with Espree, we are exploring great customer experience stories in an industry that absolutely needs to understand customers, they thrive on truly understanding what is driving a generation, what makes them happy. For Season One we investigate the Fashion Industry!

We talked to...