The Business of Authority
Jonathan Stark and Rochelle MoultonHow to make a living while you’re making a difference.
A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.
It’s A Wrap
Apr 22, 2024 • 11m
April Dunford - Obviously Awesome REPLAY
Apr 15, 2024 • 46m
The Passion Economy with Adam Davidson REPLAY
Apr 8, 2024 • 53m
In Defense of Repetition
Apr 1, 2024 • 31m
Genius Zone vs. Productivity
Mar 25, 2024 • 33m
The Pros And Cons of An Application Process
Mar 18, 2024 • 40m
Are You Too Cheap To Trust?
Mar 11, 2024 • 35m
The Books That Changed Us
Mar 4, 2024 • 41m
BizDev Systems For Soloists
Feb 26, 2024 • 48m
You Hit The Finish Line. Now What?
Feb 19, 2024 • 39m
The 5 Things That Happen Right After You Specialize with David C. Baker
Feb 12, 2024 • 55m
Experimenting for Fun + Profit
Feb 5, 2024 • 58m
Curating Your Learning Habit
Jan 29, 2024 • 47m
Soloist Women: The Mastermind
Jan 23, 2024 • 2m
Clearing The Decks (To Build Something New)
Jan 22, 2024 • 46m
How To Launch Something Different
Jan 15, 2024 • 43m
How To Name Your Baby
Jan 8, 2024 • 53m
Kicking Off 2024
Jan 1, 2024 • 47m
Is Work Life Balance A Myth?
Dec 11, 2023 • 45m
The Real Reason You Started A Business
Dec 6, 2023 • 3m
Planning Your Bets For Next Year
Dec 4, 2023 • 51m
Changing Your Perception of Risk
Nov 27, 2023 • 40m
Interesting Ways To Monetize Your Expertise
Nov 20, 2023 • 50m
What To Do When The Rules Change
Nov 13, 2023 • 33m
Can You Re-train Clients?
Nov 6, 2023 • 33m
The “Secret” Benefit of Podcasting
Oct 30, 2023 • 32m
Ask Us Anything 6
Oct 23, 2023 • 52m
How Much Is Enough?
Oct 16, 2023 • 45m
Luck vs. Skill
Oct 9, 2023 • 51m
Making Better Decisions with Annie Duke
Oct 2, 2023 • 54m
Why ‘Those Who Can’t Do Teach’ is BS
Sep 25, 2023 • 42m
Do You Need To Escape Your Business?
Sep 18, 2023 • 34m
Soloist Women
Sep 12, 2023 • 1m
Time Management For Soloists
Sep 11, 2023 • 52m
The Hidden Cost Of Delegation
Sep 4, 2023 • 40m
The 100-Day Sprint
Aug 28, 2023 • 42m
Creativity Can Get Messy
Aug 21, 2023 • 50m
Why Your Pitches Aren’t Landing
Aug 14, 2023 • 47m
Perspective Meets Mindset
Aug 7, 2023 • 51m
Building A Business Around Your Genius
Jul 31, 2023 • 44m
Why Wouldn’t You Hire Help?
Jul 24, 2023 • 48m
The Mid-Year Assessment
Jul 17, 2023 • 52m
Riding The AI Wave
Jul 10, 2023 • 34m
Knowing When To Quit
Jun 26, 2023 • 53m
Deciding To Be The Best In The World
Jun 19, 2023 • 48m
The Song Of Significance with Seth Godin
Jun 12, 2023 • 35m
How To Design Guarantees For Your Work + Products
Jun 5, 2023 • 49m
Sales Pages 101
May 22, 2023 • 59m
Tactical Creativity
May 15, 2023 • 58m
Productivity vs. Creativity For Soloists
May 8, 2023 • 36m
Specialist vs. Generalist
May 1, 2023 • 37m
Niching Into Specific vs. Small Targets
Apr 24, 2023 • 48m
Considering Cold Outreach?
Apr 17, 2023 • 54m
Chat GPT For Authority
Apr 10, 2023 • 44m
Do You REALLY Have Competition?
Apr 3, 2023 • 37m
Book Series: Choosing Your Best Editor
Mar 27, 2023 • 44m
When Clients Aren’t Spending
Mar 20, 2023 • 33m
How To Think About Your Time
Mar 13, 2023 • 47m
The Pricing Seminar v11
Mar 7, 2023 • 1m
Do Authorities Have To Write?
Mar 6, 2023 • 32m
Pivoting After A Layoff
Feb 27, 2023 • 47m
Reaching Soloist Nirvana: Exploring The Five Mindsets for Success
Feb 20, 2023 • 49m
Positioning: The Numbers
Feb 13, 2023 • 37m
Why Your Stuff Isn’t Selling
Feb 6, 2023 • 41m
Choosing Your Growth Path
Jan 30, 2023 • 42m
Growing Your Authority Circle
Jan 23, 2023 • 48m
Soloists: The Mastermind
Jan 19, 2023 • 1m
Choosing Your Top Priorities
Jan 16, 2023 • 32m
The Care And Feeding Of Your Authority Business
Jan 9, 2023 • 54m
Kick-off 2023
Jan 2, 2023 • 37m
BONUS Clips from Episode 211: Systems, Habits and Creating Time
Dec 26, 2022 • 10m
BONUS Clips from Episode 219: Time ≠ Money
Dec 19, 2022 • 8m
Consulting vs. Coaching
Dec 12, 2022 • 41m
Predictions for 2023
Dec 5, 2022 • 48m
Behind The Scenes Of Daily Publishing
Nov 28, 2022 • 29m
What (Not) To Talk About
Nov 21, 2022 • 45m
Re-Evaluating Leverage
Nov 14, 2022 • 47m
Packaging Your Expertise Differently
Nov 7, 2022 • 55m
The Anti-Vanity Metric
Oct 31, 2022 • 40m
Making Learning on The Client’s Dime Ethical
Oct 24, 2022 • 43m
The Services Buying Journey
Oct 17, 2022 • 45m
Dreams Of The Soloist
Oct 10, 2022 • 39m
Be A Contributor, Not A Guru
Oct 3, 2022 • 38m
Fighting The Busy-ness Monster
Sep 26, 2022 • 47m
Hiring Employees Is Not The Holy Grail
Sep 19, 2022 • 50m
Soloist Women Mastermind
Sep 13, 2022 • 1m
Making Email Work For You
Sep 12, 2022 • 41m
The Pricing Seminar
Sep 9, 2022 • 53s
Clients For Life?
Sep 5, 2022 • 43m
Leveraging Your IP with Erin Austin
Aug 29, 2022 • 46m
What Are The Odds Of Success As An Authority?
Aug 22, 2022 • 35m
Why Editing = Thinking
Aug 15, 2022 • 35m
You SHOULD Listen To This Episode
Aug 8, 2022 • 46m
Working Out Your Business Model
Aug 1, 2022 • 45m
Your Summer 20
Jul 25, 2022 • 56m
When Your Partner Is Not On The Same Page
Jul 18, 2022 • 39m
Clients Are Not Your Boss
Jul 11, 2022 • 36m
How To Conference
Jul 4, 2022 • 56m
The Economy: What To Do Now
Jun 27, 2022 • 39m
How To Conduct A “Listening Tour”
Jun 20, 2022 • 1h 0m
Dealing With Critics
Jun 13, 2022 • 38m
How We Roll
Jun 6, 2022 • 55m
Why You Want To Create First
May 30, 2022 • 47m
Using Today’s Profits For Tomorrow’s Legacy with Erica Goode
May 23, 2022 • 50m
Is Hourly Billing Really Nuts?
May 16, 2022 • 35m
Financial Checkup Time
May 9, 2022 • 39m
Building Your Best Course
May 2, 2022 • 57m
Are You Overdelivering?
Apr 25, 2022 • 41m
Bad Grammar—Should You Bend The Rules?
Apr 18, 2022 • 31m
When It’s Time To Un-Stick Yourself
Apr 11, 2022 • 36m
When Your Book Is Last
Apr 4, 2022 • 34m
Special Message For TBOA Listeners
Mar 29, 2022 • 2m
Get Different with Mike Michalowicz
Mar 28, 2022 • 26m
Ask Us Anything 5
Mar 21, 2022 • 42m
The Dark Side Of Referrals
Mar 14, 2022 • 33m
Does Appearance Matter?
Mar 7, 2022 • 49m
Time ≠ Money
Feb 28, 2022 • 34m
Why You Don’t Have Imposter Syndrome
Feb 21, 2022 • 39m
Trusting Your Voice
Feb 14, 2022 • 44m
Breaking Rules
Feb 7, 2022 • 44m
Profit With Purpose
Jan 31, 2022 • 39m
Experimenting for Fun and Profit
Jan 24, 2022 • 43m
Systems Gravitational Pull
Jan 17, 2022 • 28m
Kicking Off 2022
Jan 10, 2022 • 47m
Systems, Habits and Creating Time
Jan 3, 2022 • 48m
Predictions for 2022
Dec 13, 2021 • 1h 0m
Selling Results
Dec 6, 2021 • 46m
Productized Services
Nov 29, 2021 • 40m
Overcoming Set Points and Plateaus
Nov 22, 2021 • 42m
Book Publishing Listener Q&A
Nov 15, 2021 • 1h 8m
The Authority Code
Nov 8, 2021 • 46m
Profit Matters
Nov 1, 2021 • 33m
Leveling Up Your Systems
Oct 25, 2021 • 34m
Designing Your Authority Circle
Oct 18, 2021 • 34m
Sales Meeting = Sample Engagement
Oct 11, 2021 • 41m
Guest Highlights From 200 Episodes
Oct 4, 2021 • 51m
Eliminating Friction
Sep 27, 2021 • 52m
Setting Your Own Agenda
Sep 20, 2021 • 43m
Are You Feeling Lucky?
Sep 13, 2021 • 41m
Making Your Email Newsletters Relatable with John Dick
Sep 6, 2021 • 45m
Zero To One
Aug 30, 2021 • 43m
Monetizing Your Positioning
Aug 23, 2021 • 54m
Patterns Of Authority
Aug 16, 2021 • 58m
Do You Need An Exit Plan?
Aug 9, 2021 • 55m
The Post-COVID Reckoning
Aug 2, 2021 • 55m
Avoiding An Expiration Date
Jul 26, 2021 • 46m
Addicted To Being Busy
Jul 19, 2021 • 47m
Engineering Confidence
Jul 12, 2021 • 57m
Battling Invisible Risk
Jul 5, 2021 • 40m
Everything You Want To Know About Retainers
Jun 28, 2021 • 52m
Ask Us Anything 4
Jun 21, 2021 • 27m
When To Negotiate
Jun 14, 2021 • 47m
Improv For Authorities
Jun 7, 2021 • 48m
Getting The Best Answers
May 31, 2021 • 37m
Finding Your (Authority) Voice
May 24, 2021 • 46m
Bootstrapping A New Offering
May 17, 2021 • 1h 10m
Ask Us Anything 3
May 10, 2021 • 1h 8m
Escaping Execution
May 3, 2021 • 53m
3 Tactics To Beat Procrastination
Apr 26, 2021 • 46m
Why We Still Need To Sell
Apr 19, 2021 • 48m
Selling At The Intersection
Apr 12, 2021 • 58m
Keeping Your Edge
Apr 5, 2021 • 1h 9m
When To System-atize
Mar 29, 2021 • 1h 0m
Taking Risks
Mar 22, 2021 • 38m
Exploring Failure
Mar 15, 2021 • 48m
Marketing vs. Selling
Mar 8, 2021 • 50m
Tweaking Your Business Model
Mar 1, 2021 • 42m
Humane Email Automation with Jason Resnick
Feb 22, 2021 • 1h 2m
Four Authority Engagement Models
Feb 15, 2021 • 40m
When YOU Are The Client
Feb 8, 2021 • 53m
Selling Transformation
Feb 1, 2021 • 51m
Marketing Mindset
Jan 25, 2021 • 51m
Email Challenge 2021
Jan 18, 2021 • 1h 0m
Distraction vs. Opportunity
Jan 11, 2021 • 57m
Passion Is A Story
Jan 4, 2021 • 58m
Passion Is A Story
Dec 21, 2020 • 58m
The Passion Economy with Adam Davidson
Dec 14, 2020 • 53m
The Art of Gathering by Priya Parker
Dec 7, 2020 • 53m
Wrestling With Procrastination
Nov 30, 2020 • 40m
Consulting Success with Michael Zipursky
Nov 23, 2020 • 41m
Dreaming Big with Carrie Locklyn
Nov 16, 2020 • 1h 0m
Using Power To Build Your Authority
Nov 9, 2020 • 40m
Ask Us Anything 2
Nov 2, 2020 • 38m
Making The Leap To Consulting
Oct 26, 2020 • 41m
Startup Parent with Sarah K Peck
Oct 19, 2020 • 55m
Is It Time To Start Pitching Media?
Oct 12, 2020 • 47m
Ask Us Anything
Oct 5, 2020 • 1h 0m
Writing Proposals
Sep 28, 2020 • 39m
Heck Yeah Headlines
Sep 21, 2020 • 41m
Leading vs Exploring
Sep 14, 2020 • 42m
Defining Scope
Sep 7, 2020 • 39m
Signs Your Message Isn't Working
Aug 31, 2020 • 40m
Seeing Differently with Kristin Smedley
Aug 24, 2020 • 42m
Knowing When To Innovate
Aug 17, 2020 • 37m
Breaking Into A New Specialty
Aug 10, 2020 • 39m
The 80/20 Rule
Aug 3, 2020 • 34m
Engaging A Community
Jul 27, 2020 • 43m
The Tyranny of Metrics
Jul 20, 2020 • 30m
The Value Of Brand
Jul 13, 2020 • 41m
Summer 2020
Jul 6, 2020 • 45m
Setting Up Your Ecosystem
Jun 29, 2020 • 1h 7m
Naming Your Big Idea
Jun 22, 2020 • 45m
Expressing Your Brand
Jun 15, 2020 • 1h 3m
Selling Services
Jun 8, 2020 • 34m
The Benefits Of Focus
Jun 1, 2020 • 52m
Building New Revenue Streams
May 25, 2020 • 46m
Inventing Your Future
May 18, 2020 • 44m
Social Media In Captivity
May 11, 2020 • 39m
Letting Go
May 4, 2020 • 44m
Constructing Your New Normal
Apr 27, 2020 • 42m
Changing Habits
Apr 20, 2020 • 36m
Charles Green - Building Trust in Trying Times
Apr 13, 2020 • 37m
Before You Cut Your Fees...
Apr 6, 2020 • 44m
Your Implied Promise
Mar 30, 2020 • 16m
Positioning + Pricing = Profits
Mar 23, 2020 • 41m
Dealing With Chaos
Mar 17, 2020 • 34m
How To "Prove" Your Authority
Mar 16, 2020 • 42m
When Prospecting Builds Authority
Mar 9, 2020 • 44m
The V Word
Mar 2, 2020 • 30m
3 Questions to Ask Yourself in the Sales Process
Feb 24, 2020 • 43m
Positioning vs. Branding
Feb 17, 2020 • 31m
Time To Write
Feb 10, 2020 • 44m
Can You Be An Introverted Authority?
Feb 3, 2020 • 39m
Positioning For Soloists
Jan 27, 2020 • 58m
April Dunford - Obviously Awesome
Jan 20, 2020 • 46m
Selling Confidence
Jan 13, 2020 • 41m
Joe Jacobi - The 5 in 5 Challenge
Jan 6, 2020 • 45m
Knowing Your Audience
Dec 16, 2019 • 35m
Is Selling Subscriptions For You?
Dec 9, 2019 • 53m
Moving From Execution To Strategy
Dec 2, 2019 • 49m
Five Ways To Specialize
Nov 25, 2019 • 53m
Who You Need On Your Team
Nov 18, 2019 • 46m
When Your Niche Turns Into A Rut
Nov 11, 2019 • 49m
Wrestling with Imposter Syndrome
Nov 4, 2019 • 40m
The Publishing Challenge
Oct 28, 2019 • 32m
Getting Better Clients
Oct 21, 2019 • 43m
Seth Godin - The Generosity of Authority
Oct 14, 2019 • 42m
Marketing Productively
Oct 7, 2019 • 56m
Don't Bury The Lead
Sep 30, 2019 • 23m
Staying Solo
Sep 23, 2019 • 43m
Do You Do Or Do You Know?
Sep 16, 2019 • 40m
How To Pivot
Sep 9, 2019 • 30m
Authority Marketing Round-Up
Sep 2, 2019 • 58m
Making Time For Marketing
Aug 26, 2019 • 33m
The Path To Authority
Aug 19, 2019 • 50m
Why Become An Authority?
Aug 12, 2019 • 22m
Aligning Your Client Experience With Your Brand
Aug 5, 2019 • 53m
The Experience Economy Aftermath
Jul 29, 2019 • 44m
Joe Pine - The Experience Economy
Jul 22, 2019 • 42m
How To Keep Your Network In Motion
Jul 15, 2019 • 36m
Is It Marketing BS Or Genius?
Jul 8, 2019 • 40m
What's The Best Home For Your Content?
Jun 24, 2019 • 44m
How To Keep Producing Killer Content
Jun 17, 2019 • 48m
Take Your Summer Back
Jun 10, 2019 • 31m
Choosing An Unconventional Niche
Jun 3, 2019 • 48m
The Twilight Zone
May 27, 2019 • 34m
What To Do When You Screw Up
May 20, 2019 • 29m
Trusted Authority
May 13, 2019 • 42m
Charles Green - The Trusted Advisor
May 6, 2019 • 49m
Defining Your Competition
Apr 29, 2019 • 36m
Packaging Your Expertise (aka Put It In A Box)
Apr 22, 2019 • 49m
Building Trust
Apr 15, 2019 • 53m
When To Say Yes (Or No)
Apr 8, 2019 • 30m
How To Switch Your Niche
Apr 1, 2019 • 40m
Positioning In 5 Words
Mar 25, 2019 • 31m
Practical Leverage
Mar 18, 2019 • 39m
Todd Tresidder - The Leverage Equation
Mar 11, 2019 • 56m
Relationships Rule The World
Mar 4, 2019 • 40m
Deciding Whose Voice To Listen To
Feb 25, 2019 • 41m
Should You Build A Course?
Feb 18, 2019 • 54m
The Authority Mindset
Feb 11, 2019 • 35m
Humane Selling
Feb 4, 2019 • 34m
Speaker vs. Consultant
Jan 28, 2019 • 38m
Location (Mostly) Doesn't Matter
Jan 21, 2019 • 29m
How Do You Know When To "Kill" Something?
Jan 14, 2019 • 34m
Raising Your Rates
Jan 7, 2019 • 41m
David A. Fields - Making Your Business Work For You
Dec 31, 2018 • 40m
What Kind Of Growth Do You Want?
Dec 17, 2018 • 29m
Testing With A Tweet
Dec 10, 2018 • 22m
Paul Jarvis - Company of One
Dec 3, 2018 • 44m
Anatomy Of A Best Seller
Nov 26, 2018 • 39m
How to Market Yourself Without Feeling Like a Sleaze
Nov 19, 2018 • 35m
Chris Do - Disrupting Design Education
Nov 12, 2018 • 46m
The Difference Between Freelancers and Business Owners
Nov 5, 2018 • 44m
Systems For Building Your Authority Business - Part 2
Oct 29, 2018 • 25m
Systems For Building Your Authority Business - Part 1
Oct 22, 2018 • 32m
James Clear - Atomic Habits
Oct 15, 2018 • 32m
Why Specialists Rule
Oct 8, 2018 • 37m
Top 10 Tools For Building Your Authority Business
Oct 1, 2018 • 48m
How To Kick-Off A Successful Launch
Sep 24, 2018 • 40m
Asking For Testimonials
Sep 17, 2018 • 21m
Staying Creative
Sep 10, 2018 • 33m
Should You Start A Podcast?
Sep 3, 2018 • 37m
Selling More: Optimizing For Conversations
Aug 27, 2018 • 40m
Should You Use A VA To Grow Your Business?
Aug 20, 2018 • 45m
The Wisdom Of Taking A Break
Aug 13, 2018 • 38m
What You Think You're Selling Ain't What Your Clients Are Buying
Aug 6, 2018 • 33m
You Might Have A Positioning Problem If...
Jul 30, 2018 • 24m
Choosing Your Best War Stories
Jul 23, 2018 • 26m
Getting Paid To Market Yourself
Jul 16, 2018 • 48m
Jill Konrath - Getting Paid To Give (Almost) Everything Away
Jul 9, 2018 • 47m
Writing A Kick-Ass Bio
Jul 2, 2018 • 42m
Should You Be A Thought Leader?
Jun 25, 2018 • 34m
Declare Your Vision
Jun 18, 2018 • 35m
The Quest For Perfect
Jun 11, 2018 • 40m
Speaking 101: Strategies and Tactics to Build Your Authority
Jun 4, 2018 • 46m
Building A Product/Service Ladder
May 28, 2018 • 44m
Your Ridiculously Reliables
May 21, 2018 • 12m
Working Solo vs Starting a Firm
May 14, 2018 • 28m
True Fans
May 7, 2018 • 24m
Daily Writing Practice: Brilliant or Insane?
Apr 30, 2018 • 54m
Uncovering Your Client Avatar
Apr 23, 2018 • 30m
How Easy Do You Make It To Work With You?
Apr 16, 2018 • 28m
Why You Need A Content Inventory
Apr 9, 2018 • 21m
Creating Leverage
Apr 2, 2018 • 36m
Establishing Your Point Of View
Mar 26, 2018 • 37m
Ramona Russell - How To Get More Media Attention
Mar 19, 2018 • 58m
Accepting Risk (And Charging For It)
Mar 12, 2018 • 41m
Building Your Circle
Mar 5, 2018 • 37m
Offending People
Feb 26, 2018 • 25m
When to Invest in Your Business
Feb 19, 2018 • 24m
Should You Write a Book?
Feb 12, 2018 • 36m
Validating Your Idea
Feb 5, 2018 • 30m
Madalyn Sklar - Building Community
Jan 29, 2018 • 40m
How Long Should You Keep A Client?
Jan 22, 2018 • 31m
Unretirement
Jan 15, 2018 • 24m
Intro to Value Pricing
Jan 8, 2018 • 44m
Business Models
Jan 8, 2018 • 35m
Blair Enns - Pricing Creativity
Jan 8, 2018 • 44m
Redesigning Your Website
Jan 8, 2018 • 28m
Authenticity
Jan 8, 2018 • 30m
Getting Your Name Out
Jan 8, 2018 • 38m
Finding Your Sweet Spot
Jan 8, 2018 • 27m
Niching Down
Jan 8, 2018 • 31m
Uncovering Your Big Idea
Jan 8, 2018 • 29m
The Big Idea
Jan 8, 2018 • 19m
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