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#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
Episode • Jun 27, 2024 • 40m

Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.


They also cover:

  • How to create a killer creative brief
  • How well-crafted design can significantly drive conversion rates
  • The step-by-step process we followed for a successful rebrand

Timestamps

  • (00:00) - - Intro to No Boring Design and Eli
  • (07:30) - - Where Agency Partnerships Go Wrong
  • (10:11) - - Why You Need to Be Blunt About Your Needs
  • (13:49) - - Using Chat GPT and AI to Create an Effective Brief
  • (15:52) - - The True Impact of Design
  • (22:40) - - How to Use Organic Social Media for Advertising
  • (24:16) - - Why Visual Identity Matters to Brand
  • (28:50) - - Nailing your Branding Guidelines
  • (31:30) - - Why You Need to Experiment with Creative
  • (35:25) - - How to Use Design Resources to Create Leverage
  • (36:13) - - Getting Work Done: How to Delegate

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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