Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.They also cover:How to create a killer creative briefHow well-crafted design can significantly drive conversion ratesThe step-by-step process we followed for a successful rebrandTimestamps(00:00) - - Intro to No Boring Design and Eli (07:30) - - Where Agency Partnerships Go Wrong (10:11) - - Why You Need to Be Blunt About Your Needs (13:49) - - Using Chat GPT and AI to Create an Effective Brief (15:52) - - The True Impact of Design (22:41) - - How to Use Organic Social Media for Advertising (24:17) - - Why Visual Identity Matters to Brand (28:51) - - Nailing your Branding Guidelines (31:31) - - Why You Need to Experiment with Creative (35:26) - - How to Use Design Resources to Create Leverage (36:14) - - Getting Work Done: How to Delegate Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more