The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the wider firm. This week on the CMO series, Alistair Bone is fortunate to be joined by Shade Vaughn, Chief Marketing & Business Development Officer at Akin Gump Strauss Hauer & Feld, to discuss the role of the CMO as a changemaker and what driving change looks like in practice. Shade and Ali discuss:  Shade’s career journey and how he came to his current role at Akin The point in that journey that driving transformation became integral  The importance of ‘intent’ and Shade’s previous experience in this area How that approach translates in Shade’s work at Akin and how that aligns with the marketing efforts at the firm The next technology Shade has set his sights on The biggest mistakes CMOs make in driving change The sub-skills and experience that marketers looking to become CMOs should develop now Advice for others looking to be a changemaker across their legal marketing career