Positive ratings and reviews on Amazon can greatly influence consumer behavior and purchasing decisions. High ratings and positive reviews serve as social proof - building trust and credibility for your product or brand. However, some fraudulent practices out there will keep attacking your business with fake feedback.



How do you protect your product or brand from this? And more importantly, how do you properly file cases and take down fake negative reviews the white hat way?



Learn those and more with Scott, your Smartest Amazon Seller host, and Shane Barker, founder of TraceFuse, a pioneering company behind the TOS-compliant Amazon Negative Review Removal system.





Episode Notes:



00:25 - Shane Barker Introduction

02:25 - Shane Barker Background

05:00 - Removing Negative Amazon Reviews the White Hat Way

12:15 - The FTC Taking on Fake Accounts

14:05 - How Amazon Averages Reviews

17:15 - TraceFuse’s Negative Review Removal Rate

20:00 - The Proper Way To File Cases

21:50 - TraceFuse’s Business Model

23:30 - The Future of Amazon Reviews



TraceFuse & The Smartest Amazon Seller Special Offer



LinkedIn: https://www.linkedin.com/in/shanebarker/

Email: shane@shanebarker.com

Twitter: https://twitter.com/shane_barker

Website: www.shanebarker.com



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