129. Brandon Voss Interview: How to Harness Negativity in Any Difficult Circumstance.
Today I’m talking with Brandon Voss, Co-Founder of Black Swan Group with Chris Voss, his dad and author of Never Split the Difference. Brandon talks about how, as a kid, he noticed the difference in how his dad handled situations compared to others. And, that his dad was able to turn any negative situation into an opportunity. He was intrigued from an early age and applied what he learned from watching his dad to all encounters. As a kid, he was always negotiating his way out of trouble, from things like not wearing his uniform to school and somehow getting away with it with the graces and good wishes of his principal. Well now, he coaches real estate agents, business owners and executives in negotiating multimillion to multi-hundred million dollar deals. Today we talk about how to harness negativity in any difficult circumstance.
- Brandon shares how his father Chris Voss inspired him at a young age. (2:28)
- Brandon shares how he got away with not wearing his school uniform. (8:12)
- What Brandon learned working in door-to-door sales with Verizon. (15:05)
- Brandon shares why he and his dad started the Black Swan Group and coaching real estate agents. (22:42)
- Brandon shares examples of how he and the Black Swan Group help their clients win. (30:29)
- Brandon and Jere talk negotiating real estate deals. (42:33)
- Understanding loss. (44:52)
- Brandon talks grit. (48:48)
Resources / People Mentioned
Books
- Never Split the Difference by Chris Voss
- Ego, Authority, Failure by Derek Gaunt
Quote
“Start your conversation by addressing the negatives.”
Jere interviews the world’s most renowned and best real estate agents around the country and the world.
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