avatar

The Marriage of Revenue Management and Marketing

Revenue Hub
Revenue Hub
Episode • Mar 18, 2022 • 37m
Welcome to another Expert Insights discussion. Today we are joined by:





🔹 Stephanie Smith – Founder and Digital Matriarch at Cogwheel Marketing

and

🔹 Connor Vanderholm – CEO and Co-Founder of Topline Revenue






NB: Cogwheel Marketing and Topline Revenue are both Expert Partners with Revenue Hub





In our conversation, Stephanie and Connor look at a number of areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise 😉





They look specifically at:






  • Target Segments and understanding competition per segment

  • Packages

  • OTA Strategy

  • Package Parity

  • Understanding demand that exists in the market

  • Revenue and Marketing Swapping Roles


Hope you enjoy it 🤞👍



If you would like to watch the video 👀

Here is the YouTube link: https://youtu.be/KvlGXpAOkqA



🗣 Feel free to drop us a line with any questions or comments.

We’re always interested to hear from you and happy to follow up with our guests on any questions.

We are also keen to hear of topics you might like discussed and guests you would like to hear from.

You can reach us at: insights@revenue-hub.com



👣 HOW TO FOLLOW US





Switch to the Fountain App

Open in Fountain