Join Scott as he chats with Mina Elias, founder of Trivium Group & MMA Nutrition, about how effective advertising strategies can help sellers convert good products into great products. Get in-depth tips on how to effectively optimize conversion and click-through rates, and learn the benefits of increased metrics.



You can also find the answers to these interesting questions thrown inside this hot podcast.



What else can you do when your product hits the cap on market share?

How can you save on your advertising budget?

Where can you find competitive creatives?

What possible changes can you expect from Amazon this 2023?





Episode Notes:



0:20 - Mina Elias Introduction

1:00 - Anyone Can Sell Supplements



“You can’t be a slightly better product, you have to be a significantly better product.” -Mina



02:45 - Mina’s Monthly Revenue on Supplement Business

03:35 - Trivium’s History

04:45 - Investment Prioritization



“It’s easier to turn a good product into a great [product], than a bad product into an average product.” - Scott



06:40 - Mina’s Mindset and Strategies

10:15 - Advertising-led Growth

11:00 - Search Find Buy

11:55 - Movement on Rankings

13:00 - Using Price as a Lever

13:50 - Conversion Rate Optimization

14:40 - Competitive Creative Resources

18:30 - Helium 10’s Market Tracker

19:20 - Layering on DSP

20:25 - Why You Need an Agency To Use DSP

21:40 - Variation Pages From an Advertising Perspective

24:25 - Benefits of Having a High Click-Through and Conversion Rate

27:40 - Amazon in 2023



Trivium Free PPC Audit



LinkedIn: https://www.linkedin.com/in/theminaelias/



Website: https://triviumco.com/



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