This episode's guest is a beloved household name, although you’re likely to know the brand more than you do the person, which is why I’m even more excited to share his story. Despite what might be the busiest time of year for him in the lead up to Easter, Pana Barbounis made time to share the story of founding the eponymous Pana Chocolate now rebranded as Pana Organic and growing it from a solo operation with him delivering on his Vespa to the multimillion dollar business it is today sold in 25 countries around the world.

I’ve had the pleasure of spending time with Pana in his Richmond HQ several times over the course of our business journeys in the wellness industry and the smells from the kitchen are unrivalled as is his cheer and energy. Pana’s trail blazing rich and luxurious chocolate is unmistakable and while it is free from dairy, gluten, refined sugar and soy it is celebrated by health nuts and average joes alike, the flavour belying its healthful and sustainable origins.

While most of you will have heard of the brand that has a following of 100s of thousands of loyal fans all over the world, Pana is perhaps less known so I loved hearing more about who is he especially when he isn’t the king of chocolate. You’ll have to excuse a few sounds from the bustling streets of Richmond – adds to the ambiance!

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