avatar

Episode 296 - Building a Consumer-Facing Brand on Amazon With Kelley Thornton

The Smartest Amazon Seller
The Smartest Amazon Seller
Episode • Mar 11 • 30m

Join Scott as he unpacks the remarkable growth of Tiege Hanley with founder Kelly Thornton.


From initial struggles to becoming a powerhouse in men's skincare, Kelly shares invaluable insights into building a consumer brand on Amazon.


Learn how Tiege Hanley leveraged YouTube for content-driven growth, simplified its product offerings, and mastered omnichannel expansion, including significant penetration into European markets.


They delve into the challenges of scaling internationally, navigating digital marketing shifts, and maintaining brand integrity across platforms. Kelly also shares his perspective on the future of brand building, emphasizing long-term vision over short-term gains.


 


Episode Notes:


00:15 - Kelley Thornton Introduction


01:44 - Building a Scalable Brand


04:00 - The Genesis of Tiege Hanley


05:14 - Overcoming Early Challenges


07:23 - Content-Led Approach


11:00 - Content Creation Strategy


12:25 - Navigating Digital Marketing Challenges


14:10 - Amazon as a Sales Channel


18:27 - Overcoming Business Plateaus


21:57 - International Market Expansion


23:01 - Surviving the Aggregator Wave


27:00 - The Importance of Early Amazon Presence


 


LinkedIn: linkedin.com/in/kelleythornton-ceo-tiege-hanley


Website: www.tiege.com


 


Related Post: How To Find Amazon Sellers as an Agency Using SmartScout


 


LinkedIn: linkedin.com/in/scott-needham-a8b39813


X: @itsScottNeedham


Instagram: @smartestseller


YouTube: www.youtube.com/@smartestamazonseller2371


Newsletter: https://www.smartscout.com/newsletter-sign-up


Blog: https://www.smartscout.com/blog

Switch to the Fountain App