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Salsa Maker Gets Contract With Whole Foods On Her Way To A Surprising Exit

Built to Sell Radio
Built to Sell Radio
Episode • Jun 29, 2018 • 46m

Despite having distribution at Whole Foods, Kroger, and Safeway, salsa-maker Julie Nirvelli found herself on the brink of bankruptcy. She sent a last-ditch email to four potential acquirers – and you won’t believe what happened next. 

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