Salsa Maker Gets Contract With Whole Foods On Her Way To A Surprising Exit

Built to Sell Radio

EpisodeJun 29, 201846m

Salsa Maker Gets Contract With Whole Foods On Her Way To A Surprising Exit

Built to Sell Radio

EpisodeJun 29, 201846m

Despite having distribution at Whole Foods, Kroger, and Safeway, salsa-maker Julie Nirvelli found herself on the brink of bankruptcy. She sent a last-ditch email to four potential acquirers – and you won't believe what happened next.

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Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.

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