Blair is struck by how creative businesses have trouble applying their creativity to their revenue models, so he and David discuss some of the best ways firms can get paid.
LINKS
The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow
2Bobs Episode 31: “Mastering the Value Conversation”
2Bobs Episode 25: “Pricing Creativity”
Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns
Activity