Episode 238 - Expert Insights on Advertising, Data Analysis, and Business Growth with Youval Peltier and Andrew Tookey
In this episode of The Smartest Amazon Seller Podcast, host Scott Needham interviews Youval and Andrew, two experienced professionals with backgrounds in Amazon selling and brand management.
They discuss various topics related to selling on Amazon, focusing on advertising, data analysis, and overall business growth. Plus, insights and experiences - highlighting the importance of a healthy Amazon business, measuring incrementality, and utilizing data to optimize ad campaigns.
Learn the features and benefits of Amazon marketing cloud and discover valuable strategies to succeed on the platform.
Episode Notes:
00:40 - Youval Peltier and Andrew Tookey Introduction
04:13 - Empowering Brands
07:34 - The Complexity of Subcategories
08:06 - Factors That Contribute to a Healthy Amazon Business
09:46 - What is Incrementality?
11:14 - How to Measure Incrementality
11:50 - Stitching Data from Different Sources
14:41 - Brand Affinity
15:36 - Amazon Marketing Cloud
18:47 - Media-Driven Customer vs Organically-Driven Customer
20:22 - How to Deliver Optimal Results
23:13 - Advantage of Working Outside of Amazon
27:35 - The Omnichannel Solution
LinkedIn: linkedin.com/in/youval-peltier-74586319 | linkedin.com/in/andrew-tookey-64180623
Website: iderive.com
Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads
They discuss various topics related to selling on Amazon, focusing on advertising, data analysis, and overall business growth. Plus, insights and experiences - highlighting the importance of a healthy Amazon business, measuring incrementality, and utilizing data to optimize ad campaigns.
Learn the features and benefits of Amazon marketing cloud and discover valuable strategies to succeed on the platform.
Episode Notes:
00:40 - Youval Peltier and Andrew Tookey Introduction
04:13 - Empowering Brands
07:34 - The Complexity of Subcategories
08:06 - Factors That Contribute to a Healthy Amazon Business
09:46 - What is Incrementality?
11:14 - How to Measure Incrementality
11:50 - Stitching Data from Different Sources
14:41 - Brand Affinity
15:36 - Amazon Marketing Cloud
18:47 - Media-Driven Customer vs Organically-Driven Customer
20:22 - How to Deliver Optimal Results
23:13 - Advantage of Working Outside of Amazon
27:35 - The Omnichannel Solution
LinkedIn: linkedin.com/in/youval-peltier-74586319 | linkedin.com/in/andrew-tookey-64180623
Website: iderive.com
Related Post: Advertising Solutions by Amazon: A Closer Look into Amazon Ads
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