Scott Needham sits down with Ishan Soni, the founder of Ad Grants Genie, to discuss innovative strategies for reducing Amazon advertising costs while driving sales.



Discover how to harness the power of Google's $10,000 monthly grant for nonprofits to generate free traffic and elevate your brand visibility.



Learn the ins and outs of Google's ad grant program, including eligibility requirements and best practices for maximizing its benefits. Explore the steps in creating a nonprofit that aligns with your brand and effectively leverages the grant to drive Amazon sales.



Don't miss this opportunity to revolutionize your Amazon selling strategy and unlock new growth opportunities. Tune in now!



Episode Notes:



01:25 - Ishan Soni Introduction

03:20 - Understanding Google Grants Program

04:35 - Establishing a Nonprofit for Amazon Sellers

06:00 - Examples of Nonprofits Created by Various Brands

06:55 - Implementing Google Grants for Amazon Sales

10:00 - Compliances and Guidelines

10:55 - Managing Taxes and Reporting for Nonprofits

13:50 - Granular Execution and Traffic Conversion

17:15 - What is an Advertorial?

19:15 - Leveraging the Nonprofit Setup

21:35 - Tools and Services Offered by Ad Grants Genie

23:20 - Giving Back Through Nonprofit

24:10 - Importance of Building Something Beyond Amazon



Website: https://adgrantsgenie.com/



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