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Ditch the (Sales) Script

2Bobs—with David C. Baker and Blair Enns
2Bobs—with David C. Baker and Blair Enns
Episode • Dec 20, 2023 • 24m

Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement.

 

Links

“Ten Set Pieces”

“Mastering the Value Conversation”