Steeped in tradition, many successful law firms have been built on a name and an individual’s connections. In a global market, extending those networks at scale, whilst retaining a personal approach, can be key to the success of a modern-day firm. On this episode of the CMO Series podcast, Eugene McCormick is lucky to be joined by David Kaufman, Director of Global Strategies at Nixon Peabody, who, although may appear unconventional, successfully crosses borders and time zones to build relationships and win business. David joins the series to discuss his alternative approach and why embracing globalisation has benefited his career. Eugene and David explore:  David’s career journey to his role at Nixon Peabody Developing a unique approach to business development and when David recognised the opportunities that globalisation presented to law firms The critical success factors of doing business internationally and how to nurture connections regardless of geography How marketing and BD professionals can replicate this career path or take the next step The importance of personal branding and authenticity in this role  Advice for professionals looking to take a more alternative approach to business development