Reduced visibility and reach, missed opportunities, difficulty competing with other sellers, and lack of control over ad placement are some of the drawbacks of not utilizing ad campaigns.



Learn how to effectively reach your targeted audience, stay above your competition, and get actionable strategies with Scott Needham and Joshua Rawe in their exciting discussion about Sponsored Display Ads.





Episode Notes:



00:49 - Joshua (Josh) Rawe's background

01:58 - Josh's Private Label Journey

03:40 - Sponsored Display

04:31 - Amazon's Growth From A Seller's Perspective



"...everything about Amazon advertising right now is prime for additional growth." - Joshua Rawe



05:14 - Shopping Intent

05:47 - Social Media's Role

05:59 - Main Advertising Types

06:36 - The Amazon Sales Funnel

06:59 - Funnel As The Search Term

07:48 - Where The Ads Are Displayed

09:46 - The Easiest First Steps To Convert Well

11:20 - Remarketing

12:46 - Why You Should Try Sponsored Display Ads

13:26 - When Ad Campaigns Don't Work

14:26 - Updating Bids

16:29 - Is High-Quality Production Needed?

17:17 - Transparency And Cutting The Fluff



"If you wanna solve someone's problem, solve it in two seconds on a video." - Scott Needham



19:29 - Benefit-driven Headlines

21:15 - Why Having An Advertising Budget Is Beneficial

22:39 - Stay Up to Date





LinkedIn: linkedin.com/in/jrawe

Company: goespark.com

Twitter: @JoshuaRawe



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