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Distribution Strategy, OTAs and Google

Revenue Hub
Revenue Hub
Episode • Jan 16, 2020 • 41m
In this episode we are joined by Veit & Till from berner+becker.



There is a far ranging discussion around Distribution Strategy, touching on the following:


  • The importance of a channel manager and rate shopper

  • How easy it is to fall into the trap of just relying on the major OTAs

  • Why direct bookings are important, but your website and booking engine is more important

  • Where does Google fit in top the distribution strategy from 2020 onwards

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