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#097 - Kerry Parkin explains how, having been made unexpectedly redundant as a result of the Covid pandemic, she took the opportunity she’d been waiting for to start her own business.
What you'll learn
- [1:12] What a communication agency does.
- [2:36] What led Kerry to this career.
- [4:02] What Kerry enjoys most about her job and what her main drivers are.
- [5:00] What Kerry’s last marketing job was before Covid hit.
- [6:34] The extensive traveling Kerry had to do as part of her job pre-Covid.
- [7:57] What Kerry’s career plans were before the pandemic hit.
- [8:56] How Kerry’s company responded to the pandemic and the shock of being made redundant.
- [10:51] Kerry’s immediate reaction to getting made redundant.
- [13:11] How to decide what’s next when facing redundancy.
- [14:38] How spending time with your children can make you reassess your priorities.
- [16:27] The process of finding your purpose and what’s really important to you.
- [19:50] The benefits of working for yourself rather than another organisation.
- [20:48] Why Kerry hadn’t started her own business in the past.
- [22:16] How to attract clients when first starting a business.
- [24:09] The importance of continually reassessing business ventures to see if they’re still working for you.
- [25:40] Where Kerry would like her business to be in five years.
- [26:36] The resources that have been most helpful to Kerry.
Resources mentioned in this episode (some of these are affiliate links and we may get a commission in the event that you make a purchase - this helps us to cover our expenses and is at no additional cost to you):
For the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:
https://changeworklife.com/covid-stories-from-redundancy-to-opportunity/
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