Want More Downloads? Ditch Social Media for Newsletters!
Forget social media; if you want to drive traffic, newsletters are where it’s at. Seriously, I’ve been crunching the numbers and guess what? My newsletter is pulling in way more visitors than my half-hearted attempts at tweeting or posting on Facebook. Yeah, shocking, I know.
It’s like trying to catch a fish with a toothpick when you could just use a net, right? So, in this episode, we’ll look at why newsletters are the real MVPs of traffic generation, sharing some juicy stats and personal tales that’ll have you reconsidering your social media obsession. Buckle up, because we’re about to turn your traffic woes into wows!
I also share some behind the scenes of a future episode.
Takeaways:
- A newsletter is like a Swiss Army knife for driving traffic; social media is just a flimsy butter knife.
- Crazy thought: newsletters give you more bang for your buck than social media ever will, who knew?!
- Social media might be fun for scrolling, but newsletters actually get people to click and engage.
- Turns out, people prefer their marketing via email rather than social media, shocking right?
- If you're still chasing social media likes, maybe it's time to rethink your strategy and join the newsletter revolution.
- Newsletters allow for better audience segmentation, making it easier to deliver personalized content that actually resonates.
Links referenced in this episode:
School of Podcasting
Audience Survey
schoolofpodcasting.com/survey25
SOP Episode on UTM
Dave's Newsletter
schoolofpodcasting.com/newsletter
Gary Arndt Everything Every Daily
https://everything-everywhere.com/
Gary Interviewed on the School of Podcasting
Podnews Report Card
Leave Dave a Review
Captivate Media Hosting No Payments 'Till April
Podcast Marketing Trends Survey (Please Fill Out)
https://podcastmarketingacademy.typeform.com/to/DR7WmJbF
Paul Gowder Email Tips
Liz Wilcox Email Templates
Jab, Jab, Jab, Right Hook Book From Gary V.
Mentioned in this episode:
Live Appearances
I'd love to meet you in person, I'm currently coming to July 12th, 20025 Higher Ed Podcon, Chicago, Ill AUGUST 18-21, 2025 Podcast Movement, Dallas, TX. September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NC For more information and links, click the link below. If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/contact
Question of the Month Jne 2025
We hear how great Spotify is, but is it? Let's find out. Go into your media host and see what percentage of your total downloads came from Spotify. We don't need the number of downloads, just the percentage. I need your answer by 6/27/25. Don't forget to tell us a little bit about your show, and your website address.
What Does Worry Free Podcasting Look Like?
It means not having to worry about buying the wrong equipment. It means not worrying about wasting your money - you can cancel anytime during your first 30 days and get your money back. It means getting one-on-one coaching with a TEACHER who wants you to learn and grow and not upsell you on 20 more products. You can do this. I help podcasters. It's what I do, and I can't wait to see what we do together.