Anchor's redesign; podcast consumption in Denmark; Sounds Profitable's clever ad-tech, New People and Location Tags
Join James Cridland and Sam Sethi on this week's show.
Interviews:
- Anna Sian - Head of Marketing, Spotify & Anchor FM - talks about their redesign.
- Bryan Barletta - Sounds Profitable - talks about 'Dynamic Content Insertion'
- Peter Niegl and Rasmus Kidde - DR’s research department - talk about podcasting in Denmark.
- Mark asks a question about the value of 'Categories' in 2021
News:
- SquadCast released v3 of their remote recording tool. The headline: you can now record quality HD video as well as audio with your guests.
- 25% of the 345m monthly active Spotify users now use the app to listen to podcasts, up from 22% the previous quarter. Speaking on the company’s Q4 2020 earnings call, Daniel Ek said he’s “reasonably confident” that he can see benefits in user growth and retention from podcasts.
- In Denmark, 27% of adults (15+) listen to podcasts every week. That is 3 percentage points up from last year, according to new data from DR.
- Sounds Profitable now has a podcast. The show uses dynamic ad insertion from Whooshkaa in a number of different ways, and Bryan Barletta describes in depth some of the ways he’s using it. You should subscribe to the newsletter (and to the podcast)
- Spotify’s consumer podcast host, Anchor, has had a redesign. A new 'wave’ logo, a new typeface (
Start podcasting - keep podcasting!
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