Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way.Tommy and Dave cover:Why LinkedIn is the go-to platform for B2B brands and how to maximize its potentialThe importance of posting consistently to build a strong social presenceHow using video content on LinkedIn can accelerate trust-building with your audienceTimestamps(00:00) - - Intro to Tommy (07:13) - - Why You Should Focus on One Core Social Channel (09:26) - - LinkedIn Success Using Just Text (11:36) - - How to Get More Audience Data through Posting Frequently (14:41) - - The Best Niche Content for Target Audience Engagement (18:38) - - Why Honesty is Important in Building an Audience and Network (23:47) - - Podcast ROI Beyond Sales and Downloads (24:30) - - Balancing Evergreen and Timely Content (30:03) - - Challenges and Trade-offs of Scheduled Social Media Posts (32:37) - - How to Focus on Client Success (36:42) - - How to Grow Followers and Relevance on LinkedIn (39:34) - - How to Maximize Direct Response Marketing with Gary Vee's Strategy (44:06) - - How to Create Video Content for LinkedIn (47:48) - - Why Diverse Perspectives are Important in Business (48:45) - - How to Use Social Media for Business Growth Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more