Legal business development has its best practices, yet every firm is different. An effective approach to BD is one that fits the firm, its people, and its clientele. Today on the CMO Series Podcast Cam Dobinson is lucky enough to sit down with Emily McKeown, Business Development Director at Godfrey & Kahn to talk about how to build an authentic and effective approach to Business Development that fits your market and people. Emily and Cam explore: What an effective Business Development approach is and why it should fit the clients and the firm Emily’s journey to her current role  How to ensure that Business Development happens in a way that clients respond to positively How the firm engages in its own Business Development, and how it tunes the approach to do that The conflict between what clients expect from Business Development and what the firm is able to deliver Managing the challenge of scale with the approach to Business Development How to measure and report on success when it comes to Business Development Advice for those trying to build a more authentic and effective Business Development capability in their firm