Creativity is incredibly important to me. That’s why I read Jonah Lehrer’s book, Imagine: How Creativity Works, even though he’s been disgraced for being a little too “creative” with his Bob Dylan quotes.
Before he got himself disgraced, he made all the podcast rounds so not much of the book was a particular surprise to me. I’ve heard the story of the invention of the Swiffer. I know all about Pixar’s architecture. I am familiar with 3M’s post-it note development. However, the cumulative effect of reading the whole book made me feel like the people who really care about creativity are in business, not the arts. Businesses like 3M, Pixar and Wieden+Kennedy are in the business of innovating, so they do the studies. They run the experiments. They actually value creativity, it would seem.
To read more of Maybe I Should Go into Business visit the Songs for the Struggling Artist blog.
This is Episode 282
Song: Takin Care of Business
Image by Jarmoluk via Pixabay
To support this podcast:
Give it 5 stars in Apple Podcasts. Write a nice review!
Rate it wherever you listen or via: https://ratethispodcast.com/strugglingartist
Join my mailing list: www.emilyrainbowdavis.com/
Like the blog/show on Facebook: https://www.facebook.com/SongsfortheStrugglingArtist/
Support me on Patreon: www.patreon.com/emilyrdavis
Or buy me a coffee on Kofi: http://ko-fi.com/emilyrainbowdavis
or PayPal me: https://www.paypal.me/strugglingartist
Follow me on Twitter @erainbowd
Tell a friend!
Listen to The Dragoning here (it's my audio drama) and support via Ko-fi here: https://ko-fi.com/messengertheatrecompany
As ever, I am yours,
Emily Rainbow Davis