028: Selling To The Hispanic Market Of 56 Million Americans – Nydia Monarrez
WHAT WE DISCUSSED IN THIS INTERVIEW:
- Importance of marketing to Latinos in the USA from countries like Mexico, Colombia, Chile, and other Latin American nations.
- Nydia Monarrez details how to prepare your company for this booming market.
- Early realization: Interpreters hired to translate for major US companies missed the cultural nuances of Latin American people.
- Lack of cultural understanding hindered dominance in the Hispanic market, which grew roughly 50% from 2010 to 2015.
- Nydia explains the key cultural factors (hot buttons) for Hispanic people and how to incorporate them into your marketing.
HOW TO FIND NYDIA'S WORK:
- Website: https://www.NydiaMonarrez.com/hispanic-market-strategies/
- Email: NydiaMonarrez@NydiaMonarrez.com
CONCLUSION
On The Expat Money Show, I aim to bring in the best Entrepreneurs from around the globe who are doing some really incredible things. It was an amazing and exciting experience to chat with Nydia and I found the idea of how to get your business ready to dominate in the Hispanic market fascinating. If you want to have a huge advantage over competitors, this is a great way to do it! I hope you get as much value from this Podcast Episode as I did… and if you would like to stay up to date with all new content that comes out at The Expat Money Show make sure you sign up for our Newsletter below. Some of my best stuff comes out by email and I don’t want you to miss it!SIGN UP FOR OUR NEWSLETTER
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