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Reverse Trojan Horse Syndrome

2Bobs—with David C. Baker and Blair Enns
2Bobs—with David C. Baker and Blair Enns
Episode • Mar 1, 2023 • 31m

Blair is confused by David’s mixed metaphors about creative agencies being able to sell strategy services up front, instead of entering through the implementation door with new clients and then trying to demonstrate how much more your firm can provide.

2Bobs - with David C. Baker and Blair Enns • Reverse Trojan Horse Syndrome • Listen on Fountain