Welcome to another Expert Insights discussion.

Today we are joined by:

🔹 Stephanie Smith

Founder and Digital Matriarch at Cogwheel Marketing, one of our Expert Partners

In this discussion Stephanie outlines why she feels the ideology around the digital marketing budget needs to evolve, rather than asking the question “how much am I going to spend” we should be asking “is what I’m spending in the right place” – and this is where the marketing audit comes in as a first step.

We consider the ‘ecospheres’ in which your hotel exists and moving beyond rate shopping and production reports to look at where your competitors operate in the social media universe – online marketing competitor analysis – which is much more important to hotel marketeers.

Finally, we consider how the marketing audit helps you identify not only what you need to spend and where you need to spend but, more crucially, why you need to spend it – building the business case for owners/investors that provides the confidence there has been some thinking behind the budget numbers rather than a “let’s add 5-10% on last year” mentality

Hope you enjoy it 🤞👍



If you would like to watch the video 👀

Here is the YouTube link:  https://youtu.be/qEmJqAmF5YQ



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