Blair recommends five things firms need to be effective at qualifying new business opportunities in order to prevent the over-allocation of resources against early-stage buyers.
Links
Slapping Down Your Childlike Glee
Mastering the Value Conversation
Critical Questions Your New Business Person Should Be Able to Answer
How and When to Talk About Your Firm
Read the episode notes and transcript at http://2bobs.com/podcast/the-agency-gatekeeper
Activity