How Podcasting Drives Brand Love and Builds Connections

Episode • Aug 9, 2024 • 10m

**In this bonus episode of Insider Interviews, I’m narrating an article I published in trade pub, The Customer, on how podcasting drives real love… and emotional connections.**

I’ll describe a personal story about how my podcast actually helped a friend find love! But it’s really more about the importance of humanizing content and creating brand appeal. I explain my approach that generates this kind of response form guests:

Getting Angie Hicks, John Vilade, Cherian Thomas and Lou Paskalis to laugh!

Learn about the power of branded podcasts in raising brand affinity and engagement, supported by research from Signal Hill Insights. And the article — and this episode — highlights the effectiveness of podcasts in creating deep, parasocial bonds with audiences and exactly why authenticity and quality production are critical for building brand loyalty.

Research and quotes are included from Sounds Profitable, Signal Hill Insights, JAR Audio’s Jen Moss, Heather Osgood of True Native Media… and you’ll learn who I personally fangirl about. (Are you listening, James Cridland?! See you at Podcast Movement 8/19/24!)