Today on the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind the scenes at how they create and implement successful legal marketing initiatives. We're so happy to welcome Lenczner Slaght's marketing dream team, Lindsey Bombardier, Director, Marketing & Business Development and Adhi Reza, Manager, Marketing, to the CMO Series. Charles Cousins has the pleasure of delving into two of the team’s most successful programs to date, ReferToHer and commerciallist.com.  Charles, Lindsey and Adhi discuss: How Lindsey and Adhi came to their roles at Lenczner Slaght What ReferToHer and commerciallist.com are and how they came about How to identify projects that are worth investing time and effort in and the process for getting that investment approved How to execute projects of this size and scale and how they were resourced The challenges of running complicated projects How to measure and report on the success of these initiatives  Advice for others embarking on complex projects like this