Scott Needham, accompanied by e-commerce expert Sabir Semerkant, dives deep into the ever-evolving world of online commerce.



With over 25 years of experience, Sabir shares invaluable insights, including his unique “8-D Method" for business growth, honed through ventures such as revitalizing Vitamin Shoppe's website from bankruptcy to success.



The discussion covers crucial aspects such as optimizing website performance, strategic pricing, and the importance of cohesive team dynamics, emphasizing the significance of adapting to AI advancements and focusing on revenue per session rather than traditional conversion rates.



Episode notes:



00:15 - Sabir Semerkant Introduction

02:05 - Sabir’s Background

03:55 - Good and Bad Information

04:40 - Vitamin Shoppe

05:15 - Test, Learn, and Optimize

07:05 - Ecommerce is a Mix of Different Practices

08:00 - Co-founding VaynerCommerce

10:20 - How Sabir Met Gary V.

13:50 - 8-D Method

14:55 - Performance Optimzation

18:40 - Consumer Attention Span

23:20 - Premium Pricing

25:25 - Product Positioning and Brand Building

29:40 - Story Telling

32:50 - Customer UX

35:20 - Retargetting and Remarketing

40:20 - Logistics





LinkedIn:

linkedin.com/in/sabirsemerkant



Websites:

growthbysabir.com/workshop/

growthbysabir.com (GROWTH by Sabir)

growthbysabir.com/liveshow (#ThisWeekWithSabir Live) medium.com/worklifebalancebysabir (#WorkLifeBalanceBySab)



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