When selling on Amazon, maximizing your profits is crucial for the success of your e-commerce business.



But what happens when it starts to backfire and hurt your bottom line?



We got Jason Hanan, co-founder of AZsellerkit, to give us the fine details of what could potentially destroy your whole Amazon listing and the steps to take to aggressively reverse the effects.



Episode Notes:



00:30 - Jason Hanan Introduction

04:25 - How to Optimize Variation Listing

07:40 - Pulling Out a Variation That Hurts Your Whole Listing

09:55 - The Power of Coupons

11:30 - Engagement from Price Variation

12:05 - SmartScout Rank Tracker

12:50 - Which Variants Are on Which Keywords

13:55 - The Influence of Amazon Pricing Structure

17:10 - Pricing Pain Points and Profit Maximization

19:30 - Raising Prices Without Hurting Velocity

24:15 - Test Pricing on Items

27:00 - Ad Spends and Returns



LinkedIn: https://www.linkedin.com/in/jason-hanan-3a448013/

Website: AZsellerkit.com



Related Post: Amazon Variation Listing: An Ultimate Guide [2023]