In the year that will undoubtedly go down in history, 2020, Robyn Addis showcased her entrepreneurial spirit and keen eye for talent on LinkedIn. She featured her friend and family photographer, using the hashtag #FollowFriday, and what began as a simple tribute quickly snowballed into an incredible following. Robyn's unwavering dedication to spotlighting remarkable women saw her continue the tradition of featuring phenomenal individuals every Friday. Taking her #FollowFriday journey to the next level, Robyn conceived of an ambitious plan to unite these incredible people and more. The result is nothing short of remarkable; the #FollowFriday conference, taking place this International Women's Day (8 March), promises to be an event unlike any other. It is a testament to Robyn's hard work and vision that she has succeeded in amassing a community of over 160 attendees, all eager to collaborate, share their experiences, and elevate each other's careers and lives. On this episode of the CMO Series, Yasmin Zand has the pleasure of sitting down with Robyn to learn about the origins of #FollowFriday, what attendees can expect from the conference, and how others can get involved.