Creatively in Sync: How to Discover New Opportunities during Turbulent Times w/ Somara Jacques, Attorney
When the music business was turned upside down by the 2020 pandemic, it wasn’t just the musicians who were affected by the changes.
Professionals who support musicians and artists - lawyers, agents, and industry coaches - also found themselves having to find new ways to make a living while still helping their clients to cope with the massive changes.
Somara Jacques, a South Florida-based entertainment attorney known as “The Latte Lawyer”, has dedicated her practice to helping musicians, artists and creatives to make the most of their talents by properly protecting and monetizing their creative and intellectual property. When the pandemic’s effects began to spread in early 2020, she realized that she would have to change her own business model in order to help her clients to find new income opportunities.
Having already joined us in Episode 52 (right before things began to shut down!) to share the basics of music law, she returns to help creatives, musicians and independent artists to weather storm and take solid steps to keep our careers moving forward. Her practical and positive approach to the music industry is the perfect antidote to the fear and anxiety you might be feeling as you navigate through this brand new artistic landscape.
In this episode, Somara reveals:
- How she responded to the stresses of COVID as an entrepreneur and how she helped her clients to pivot
- Her advice of creating new income opportunities through sync licensing and other areas in the music industry
- Why it’s important to remain consistent with your plan to reach influencers and industry insiders
- Why pivoting and finding your niche is so important in a crowded online space
- Why you must think like an entrepreneur even if you aren’t used to being up front
- Why we have to prepare for major shifts in the industry before they happen (because they are inevitable)
Learn more about Somara’s services:
The Latte Lawyer - Instagram
Follow Somara on Facebook
Somara Jacques - LinkedIn
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