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This week on The Encrypted Economy, my guest is Reuben Bramanathan. Reuben is a true innovator in the crypto space, and our conversation was an insightful one. After starting at Coinbase in 2015, he has gone on to lead initiatives aimed at changing crypto for the better with organizations like IDEO CoLab Ventures, Zora, and Fair Launch Capital. When he isn’t pushing the ball forward with these orgs, Reuben works as a private blockchain consultant. In early 2020, he decided to experiment with his consulting practice by tokenizing himself. This is where I first heard about Reuben, and it led us to this enlightening discussion about NFT’s, social tokens, Web 3.0, securities law, and so much more. As all these topics take a stronger foothold in our public discourse, I was excited to deliver such a compelling episode to my listeners. So don’t miss our interview and subscribe to The Encrypted Economy so you never miss another. 

Topics Covered 

• Reuben’s Background 
• What is an NFT and Why are they so Popular?
• The Promise of Social Tokens & Reuben’s Experiment 
• Social Tokens & Music Fans as Community Investors
• The Legal Issues Surrounding NFTs 
• NFT value to Collectors vs Speculators 
• How Web 3.0 Will Re-Shape Platforms
• Ensuring Artist Royalty Protections in NFT Minting 
• The Vision of Fair Launch Capital 
• NFTs as a Web 3.0 Facilitator 

Resource List 

• Reuben’s LinkedIn 
• Reuben on Twitter 
• Zora Protocol 
• Fair Launch Capital 
• IDEO CoLab Ventures 
• NFT’s Explained   
• NBA Top Shot 
• Decentralized Autonomous Organization (DAO) 
• Reuben's What I Learned From Tokenizing Myself 
• The Alex Token Experiment 
• Kerman Token 
• RAC and NFT’s 
• Reuben’s Piece on Social Tokens & Securities Law 
• The Howey Test 
• Crypto Punks 
• Jack Dorsey Tweet NFT 
• Yearn Finance (YFI) 
• The Brave Browser